I wanted to start the year off with a challenge for my readers-- consumers and fellow formulators alike. While natural products are all the rage these days, it can be difficult to find "all natural" products that can compete on all levels with their synthetic counterparts. Before you allow yourself to think that natural formulators need to step it up, allow me to give a little insight.
A great deal of the ingredients used in cosmetics are needed to enhance the appearance and texture of an otherwise effective product. Formulators go to great lengths to ensure that their finished products feel great on the skin and also look good in the jar/bottle. I'm willing to bet most of us have never considered the level of effort that it takes to make a crystal clear bath gel that also smells like berries. Some of the very ingredients on the chopping block are only used to the more superficial expectations of the consumer.
My own laboratory work is limited from time to time because I have to make sure the products are not only effective, but also look/feel like something consumers have seen/felt before. When you're working with natural ingredients that have their own color and texture mixed in with their amazing benefits, things get tricky.
SO HERE'S THE CHALLENGE
I challenge consumers to throw out all of their preconceived thoughts on what a cosmetic should look or feel like. Forget that creams and lotions are "supposed" to be pure white. Pretend that liquid hand soap was meant to be a little cloudy. Allow a cosmetic to improve your skin over a period of time instead of expecting instantly silky hands and legs. If you say you want natural, give natural a real shot. This way, formulators can focus on creating products that truly give long term benefits as opposed pretty colors and short lived instant gratification.
I also challenge formulators to push natural products even if they are a little different than what consumers are used to. Someone will be willing to try it... and when they love it, the word will spread.
Let's step out of the monotony and jump into something new, unique, different and worth it. Here's to the Glam Life!