Wednesday, April 1, 2009

Personal Branding

We are all familiar with the cliche-- "First impressions are lasting impressions." It seems that today this couldn't be more true. Personal Branding is the concept of packaging yourself in a way that makes you marketable in your career, allows you to command attention when you enter a room and leads to an overall increase in self esteem. The goal is to present yourself in the manner in which you want to be perceived. For many of us, this is simply a matter of playing up existing attributes; for others its a 'fake it til you make it' undertaking.

For the purposes of this post, let's focus on the superficial packaging; the 'you' people perceive at first sight. As much as I despise it, the way you present yourself has great bearing on the opinions formed by others. Excess facial hair gives the idea that you have something to hide. A slovenly appearance indicates laziness and lack of ambition... and so on. The clothes you wear, style of your hair, your makeup routine all say something about who you are as a person or better yet how others view you.

Less considered but no less important is the fragrance you wear. It is a little known fact that smell is the sense most closely related to memory. The scent you wear can invoke thoughts, impressions and memories in others as well as in yourself. Oftentimes, people wear fragrances that are a mismatch to their personality and/or goals. For this reason, I recommend adding a custom fragrance to your personal branding package. A fragrance made to suit your unique persona can not only improve your first impressions, it can also induce confidence, self assurance and assertiveness.

Contact Envie Bath and Body to inquire about custom fragrance services. Introductory pricing applies for a limited time only!


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