Tuesday, June 16, 2009

Evolution of a Woman; Growth of a Brand

Not too long ago I was having a conversation with my mom that really put some things in perspective. Just looking back at my life; the things I've done, what I've learned and what I've always wanted to do, I realized that I have been moving towards my life purpose everyday. Sometimes crawling, sometimes walking and other times running. When you're living in your purpose, everything comes together and you begin to see that the cliche "Everything happens for a reason" is really true.

I fell in love with chemistry in high school and took all the chemistry classes I could fit in my schedule. I'm a nerd, I know! But I'm also a glam girl. So I paired my love of chemistry and my infatuation with healthy skin and hair to choose the perfect career.

Envie began to take shape in my freshman year of college. There was a really basic assignment to give a quick speech about your career choice. I kept it short, but it was thorough... I made posters with pictures of my imaginary products, wrote product descriptions and an ad campaign. When I look back that was probably a really dorky thing to do, but that was me-- putting my dreams on paper and sharing them with everyone who was [forced] to listen.

I built the Envie brand to represent me. Everything from the name to the fundamental mission of Envie is about who I am. Envie (on-vee-ay) is the french translation for desire-- a spin off of my name Desiree. I believe in vanity. When women care for their outer selves it makes a difference in the way they feel on the inside. Their confidence builds and they are thus able to achieve more. I believe in health. Our bodies need more than a quick fix or concealer; our skin needs nutrition to reach its greatest potential. I believe in luxury. Everyone should have the opportunity to enjoy the finer things-- Envie is among them. I believe in personal growth and development thus Envie seeks out women's organizations to aid in their missions. I believe in giving back via my time, efforts, money and love.

I don't represent my brand. My brand represents me. Get to know Envie.
Visit our Pre-Launch site HERE


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