Wednesday, July 13, 2011

In the Lab: Product Inspiration

I gather a lot of product inspiration from fashion and home design. It may sound strange, but somehow I can translate the colors and designs of clothes and home accessories into cosmetics and fragrance. There was a spread in the July 2011 issue of Vogue that immediately drew me in. "Spellbound", as it was appropriately named, was inspired by "1940's film noir chic". Anything old hollywood screams richness and luxury to me. That can be creatively translated into lip and eye color, nail lacquer and even high end fragrance.

The basis of my product idea stemmed from the fact that film and tv in the 1940's was completely black and white. What a perfect canvas for bold colors, textures and prints! The most striking page in the spread featured Lara Stone in a beautifully tailored Balenciaga by Nicolas Ghesquiere shirtwaist dress (2011RTW). With bold colors of fuschia, shades of orange, royal blue/purple, red and mustard yellow set on a white background, I was staring at a palette of inspiration. I think this dress spoke to me so deeply because I've always been attracted to that kind of paisley-esque floral. In fact, I've been stalking this dinnerware set in a similar print at Target for months. I just can't muster a good excuse to purchase it.

So imagine my joy when I met with my latest joint venture partner and she unveiled swatches of colors that had been dancing around in my head for the last two weeks. Talk about thrilled! Glam girls think alike :-)

We'll revisit this post when it's time to reveal the new project. Until then, take note: Beauty and fashion walk hand in hand. If you want to succeed in the beauty industry (especially color cosmetics) you must keep a close eye what the fashion industry is doing.

Here's to the Glam Life!


Post a Comment