Monday, August 9, 2010

Follow the Rules... Pretty Please?

I often have people approach me to review the ingredients lists of their personal care products. Usually they want to know if the product(s) are as natural as they claim or if the product will work. Most of the time, I'm reviewing mass market products and the ingredients lists are properly written. Other times, I'm disappointed to see that they aren't.

We've already established that I believe in natural ingredients, and also that I have great respect for synthetics... I'm equal opportunity. But when I see natural product companies failing to play by the rules, my red flags go up.. and your's should too. The FDA requires that ingredients be listed in descending order of concentration and by INCI nomenclature. INCI nomenclature is the accepted chemical naming system for the cosmetic industry. So when I see an ingredients list that looks like this (just an example):

Olive Butter, Coconut Oil, Vitamin A, Vitamin E

Instead of like this:

Olea Europea, Caprylic Triglyceride, Retinyl Palmitate, Tocopherol Acetate

... I'm very concerned.

There is so much controversy surrounding the cosmetics industry now, so everyone needs to play by the rules. That includes companies that focus on being completely natural/organic. Even the minor details make an impact on what is "safe" or "unsafe". So while I'm all for natural products and the beauties that use them, I encourage you to demand more from your favorite companies. If you come across a product(s) that has all the ingredients listed in lay-man's terms, please give them a courteous nudge. Let them know that you know better and ask them to do better. Consumer's make the world go round, so do your part... Pretty Please? :-)

And if you really want to do your public service, refer them to me... I'll whip their ingredients lists into shape! :-D

Here's to the Glam Life!


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